The foundation determines the financial performance of real estate.
In the real estate development value chain, the model consulting phase is not simply about shaping the concept – it’s the foundation that directly determines the effectiveness of operation and long-term profitability.
With over 15 years of practical experience, CityHouse approaches model consulting based on data, operational performance, and market behavior, aiming to answer a core question: What is the most optimal operating model for this property, in this location, in the context of the current and future market?
Pre-feasibility study – Identifying the market “turning point”
Before proposing any model, CityHouse conducts a systematic pre-feasibility analysis, focusing on three main pillars:
- Demographic analysis:
Assess the demographic structure within a 3–5km radius, including nationality, income level, accommodation needs (short-term/long-term), and spending behavior. This forms the basis for identifying the right target customer segment. - Real-world rental price assessment:
Analyzing data from direct and indirect competing projects to establish a market-absorbable price threshold – avoiding subjective pricing or pricing that exceeds affordability. - Future supply forecast:
Analyzing the pipeline of upcoming projects to identify saturation risks and find market gaps for differentiated product positioning.
Product positioning strategy – Choosing the optimal business model
Based on research data, CityHouse develops a clear positioning strategy, selecting a model suitable for each property’s specific characteristics:
- Serviced Apartments (Traditional & Modern):
Ideal for long-term tenants and expatriates, with a design that includes full amenities and standard services. - Boutique Hotel:
Suitable for centrally located properties, focusing on distinctive design and personalized experiences to enhance room value. - Co-living:
An effective solution for small-scale properties, optimizing occupancy density while still ensuring convenience and a sense of community for young tenants. - Hybrid model:
A flexible combination of short-term (OTA) and long-term (Corporate) tenants, helping to balance cash flow and minimize market volatility risks.
Optimizing the functional layout – Increasing revenue per square meter
An effective model needs to be realized through optimal operational design. CityHouse is directly involved in reviewing and adjusting the functional layout to maximize operational efficiency:
- Room structure:
Determine the optimal ratio of studios, 1-bedroom, and 2-bedroom units based on the actual needs of each area, rather than applying a fixed formula. - Utilizing underutilized space:
Convert low-value spaces into revenue-generating areas such as rooftop cafes, co-working spaces, gyms, or on-site amenities. - Integrating operational thinking into design:
Optimize the layout of technical areas, staff walkways, and logistics areas to reduce labor costs and optimize long-term operational processes.
Interior design concept consulting & customer experience
After defining the model and functionality, CityHouse continues to refine the “perceived value layer” through interior design and a comprehensive ecosystem of amenities:
- Standardizing materials and equipment:
Selecting solutions that balance durability, aesthetics, and investment costs, suitable for actual usage intensity. - Building selective amenities:
Clearly identifying essential amenities and differentiating factors to optimize customer experience without increasing unnecessary operating costs.
The core value of model consulting from CityHouse
A wrong decision at the modeling stage can lead to enormous opportunity costs that are difficult to rectify later. Conversely, a correct model will create a stable cash flow foundation and increase asset value over time.
CityHouse delivers three core values:
- Practicality:
All recommendations are based on actual operational data, not theory. - Long-term thinking:
Analysis of accommodation trends over the next 5–10 years ensures the model remains relevant. - Consistentity:
The model is built with practical implementation and operation in mind for the Vietnamese market.
CityHouse not only advises on “building correctly,” but also ensures that the property is “operated correctly”—thereby maximizing investment efficiency right from the start.
